This POP display at Walmart is one that can be seen on just about every end of every aisle. This end-cap display is featuring toy cars from the the Disney movie Cars. They are shown as being super low priced and many of the different characters are available. Consumer walk past these on their way to a different section of Walmart, and if there happens to be a child in the cart or tagging along with the parent, this end-cap display would grab the child's attention. I know my little brother is eight, and he is always begging my mom to buy him a little toy every time we go shopping. This is just one of the many ways Walmart promotes their super low prices.
This type of POP display at Walmart works very effectively. I like to think of them as islands in the middle of the bigger aisles. People have to walk right by them on one side or another. It puts the product right out there for all of the consumers to see. The islands are usually promoting one product, and the island is filled with this product on all four sides and then the low prices are put on top. I usually see most of these islands in the beauty department where there is usually a certain lotion or soap featured that week.
This is clearly a express check out lane at Walmart. All of the stuff behind the check out area is another way to get consumer to spend more. These are impulse items. The gum, the candy, the hand sanitizer, the blank CDs, the pens, the gift cards, the soda, the magazines, the batteries. All of these items are put in the check out lanes because people usually do not think about buying these items when they first walk into Walmart. When consumers see these items while they are checking out, they are more likely to pick them up and buy them. This is a POP display that works at Walmart and any other supermarket that has check out lanes.
I like to think the end cap displays serve as more than just extra shelf room. These end cap shelves really make a product stand out against the monotonous rows of shelves down the aisles. I could see a store promoting a new product in these areas where they are more likely to be noticed.
ReplyDeleteAs a customer, I find that the end-caps at Walmart are placed effectively. Instead of walking through the aisles and searching for what I want, I can just pick it off the end and go.
ReplyDeleteWhen I shop I like to scan aisles from the end before I go down them. End caps definitely help me get an idea of what it contains and a lot of the times they save me the trip.
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