Chapter 7
Q: What percent of all ads use celebrities?
A: 20%
Q: What are different examples of spokespersons?
A: Celebrities, Unpaid spokespersons, voice overs, dead people, CEOs, Experts, & Typical everyday people.
Chapter 8
Q: What is a trend that catches on and becomes very popular within a short period of time?
A: Meme
Q: True or False: No two media plans are alike.
A: True.
Chapter 9
Q: What are different types of trade promotion tools?
A: Trade allowances, Trade incentives, Trade contests, Training programs, Vendor support programs, Trade shows, specialty advertising, & Point-of-Purchase (POP) displays.
Q: What trade promotions tool is very important for business to business and is ranked 3rd in business to business expenditures?
A: Trade Shows.
Chapter 10
Q: What is a price reduction offer to a customer commonly known as?
A: Coupon.
Q: What are the problems with coupons?
A: Reduced revenue, mass cutting, counterfeiting, illegal Internet distribution, and misredemption.
Chapter 11
Q: What is personal selling often called?
A: the "last three feet" of marketing function.
Q: What are the categories of personal selling?
A: Retail sales & business to business sales.
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