Mom-Alogue
Motrin's Mom-Alogue commercial received quite the attention, and not good attention. Some moms saw the ad as "snarky pokes at motherhood." Many outraged moms were blogging about the ad and sharing their opinions through Twitter. McNeil Consumer Healthcare, the company that owns Motrin, sent an apology to the angry bloggers and Twitter users. Kathy Widmer, marketing VP, also made an apology statement saying that the ad would be removed from all media. Some felt that the apology was too corporate and not sincere enough for what the mad mommys were looking for, but due to this incident, Motrin will be more aware of their audiences.
If I were the PR for Motrin, I would have done the same apology plan. Apologize, remove the ad from media, and apologize again. The one thing I would change would be to make the apology to the mothers more sincere and let them know that motherhood is a beautiful and precious thing and that in no way was the company trying to make motherhood out to be a joke.
Subscribe to:
Post Comments (Atom)
I agree...it's important to let the mothers know that there were not any bad intentions with the ad. They also need to relate with the women so they feel like Motrin understands where they are coming from.
ReplyDeleteI agree to, I also think Motrin should gave tried to make a bigger footprint about this issue. Even though this ad aired on television, most of the commotion was done tweeting. I like that they apologized online, but I think they could have done more online based to fix the situation.
ReplyDeleteI definately think their apology could have been more direct and sincere. It almost seemed as if they were using themselves "also being parents" as an outlet in the stated apology.
ReplyDeleteYea I guess the ad was a little insensitive. That's a good point. Like I said, I am not a mother yet so I don't realize the offensiveness coming from the ad. Good points though.
ReplyDelete