After class today, I went home to check the mail and there was my cell phone bill from AT&T in there. Just like every other month, there is once again several advertisements for services that AT&T customers can use. This month, it is about summer and vacation. The advertisement looks like a ticket booklet for someone going on a trip with a picture of a cell phone and a boarding pass behind it. Inside the advertisement, which happens to fold out into several different sections, talks about how to use yellowpages.com on your phone, how to use AT&T Roadside Assistance, a GPS application that is offered, an application for looking at the weather, and 411 Info that gives out addresses of local attractions like restaurants and other tourist places. The advertisement also talks about how to set up up your phone for traveling abroad.
I received this advertisement because I am an AT&T wireless customer, and these types of things appeal to me and can help make traveling the summer easier. The advertisement was effective. It is done in bright, summer colors and everything has pictures to give examples of what one could have on their phone. The AT&T advertisement impacts me in a way that makes me want to check out these services if I ever plan on traveling a far distance this summer. All of the services offered are something that I would be interested in, especially if I was in a place where I had never been before and wanted to check out the local attractions. AT&T did a very good job at promoting their "Staycation or Vacation".
This seems like an attempt at an economy booster. The cell phone, which anymore seems to be a necessity, company is trying to persuade people to use all of the features of the phone and service, and promote travel. Smart.
ReplyDeleteI'm also an AT&T wireless customer and I got the same thing. I agree I like AT&T promotion for their "Staycation or Vacation" The bright colors make their advertisements effective. I've also been getting offers on phone since my upgrade is this month! Yay! lol
ReplyDeleteI agree that this is a brilliant way to encourage travel. People who are hesitant to travel will be find assurance in features like GPS and Roadside Assistance. The bright colors depict traveling as fun and exciting. I wonder if AT&T has teamed up with a travel agency or airline to boost sales.
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