2nd Blog

Before entering Hollister, there were three things I noticed about the store: the music was blaring, the smell of cologne was present half way down the mall, and the store was dimly lit. The ambiance of Hollister shows that the store and the people who shop there have a laid back, fun loving, carefree, go with the flow kind of attitude. The manikins are dressed like they are hanging out at the beach. They are wearing swimsuits, board shorts, and even the shirts say names of beaches on them. It is a kind of store that would appeal to the Californian surfer dudes and chicks. The main consumers in the store were teenagers, most of whom were probably in high school still. The consumers are probably spending their parents money still, seeing as most of them are in high school and probably have no need to work and make their own money. There are girls and boys in Hollister, and they all seem to be looking for the perfect summer outfits to catch everyones eye. When I found a shirt I liked, a sales representative, or as Hollister calls them, a model, comes over to see if I need any help. The guy who assists me is friendly, calm, and confident. He's outfitted in Hollister clothing and fits the brand representation. My current impression of this brand is that Hollister is a place for the teenage crowd to come and buy clothing and accessories. The Hollister brand seems to be a typical brand that most high school students value as cool, popular, and instyle. I would go back and shop at Hollister for summer clothes. The clothing style is fun, comfortable, and not to over exposed. Hollister offers a wide variety of colors and summer styles that appeal to my likes.