3rd Blog

Persuaders

In this world of clutter, we, the consumers, deal with messages by several different ways. The consumers don't take in everything they see or hear. The messages are weeded out and only what appeals to consumers are the messages that are taken in. It's kind of like "selective hearing" with advertising. Consumer hear and see only what they want. Marketers cope with the clutter by making their advertisements straight forward, to the point, and eye catching. Marketers know that they only have a few seconds of the consumers attention before the consumer decides whether they're hooked or not. The future of advertising lies in our media sources. Advertising is all over the Internet, in our TV shows and movies, and prominent in real life situations. The role of branding is putting a name to a good or service to provide assurance, reduce search time and brand parity, and it lets companies charge more. When consumers see a brand they recognize they are more likely to buy that particular brand then they are a brand that they have never seen nor heard of before. Branding gives consumers a reassurance and relationship to the goods or services they buy. For example, laundry detergent is something everyone needs. Tide has been a name brand product throughout the ages. Their commercials and advertisements depict all types of people in everyday situations. There are commercials with little boys getting dirty at baseball and the mom gets the grass stain out with Tide. Another commercial is a little girl playing with her mom. The mother keeps the little girl's favorite dress bright by using Tide laundry detergent. It's the simplest ideas that show consumers that products, especially those that are needed, can fit to many different lifestyles.