Rapaille makes a good point about why people buy the things they buy. Everyone buys certain items for certain reasons. When I look at the things I buy, I realize that I care about what I put on or use in my daily life. I don't need the most expensive high end products and clothes, but at the same time I don't want to have poor quality things just to save on money. I go for the average or a bit above because I want quality products. I want things that will be able to endure a length of time before I have to replace them. I also buy nicer things because it's always nice to spoil yourself now and again, and if you can afford them sometimes you should treat yourself. I also have brand loyalty. There are certain brands I know I can always depend on and other brands that I would never consider buying. There's a method behind buying, whether consumers consciously or unconsciously realize it.
Frank Luntz will appeal to those people who watch Fox News. Since Fox News is a Republican based news broadcasting company, most Republicans will probably agree with Luntz and his opinions during voting. For some, this will work, and he will be able to communicate with those who share the same values and opinions. On the other hand, those who do not agree with Luntz will probably just turn the channel and find a news station that they are more likely to find common ground with. Personally, by the time elections roll around and campaigning has been going on what feels like forever, I'm sick of hearing about politics on the television. Political advertising affects me obviously because it's good to know the campaigns of both parties, but in the end I'm going to vote for who I feel like would represent and run their position to their best ability.
Narrowcasting is traditionally understood as the dissemination of information (usually by radio or television) to a narrow audience, not the general public. Forms of narrowcasting can include directional signals, encryption, or a display on digital signage networks. Narrowcasting is aimed media messages at specific segments of the public defined values, preferences, or demographic attributes. Narrowcasting is based on the idea that mass audiences do not exist. Narrowcasting is the future because the consumer holds the channel power now. With consumers having so many options, narrowcasting can be used to target certain audiences who buy a product that might be interested in a similar product or service stemming from their first purchase. Businesses will be able to get their product messages to those consumers who are their target audience.
In this supermarket, the juice that is displayed here is on sale. There is a TV that is sending the message that this type of juice is on sale. The juice display is already colorful, but the TV sends the message that this is great juice, and it's grabbing the attention of people who are aped to buy the juice.
Good points. I definitely agree with you about the election publicity and advertising being annoying after a certain point.
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