Chapter 11
Q: What are examples of direct marketing?
a. direct mail
b. catalogs
c. Internet
d. mass media
e. alternative media
f. email
g. telemarketing
h. all of the above
A: h. all of the above
Chapter 12
Q: What are the five public relation functions?
A: Identify stakeholders, Assess corporate reputation, Audit corporate social responsibility, Create positive image building activities, & Prevent or reduce image damage.
Q: What are the steps of an apology strategy? (in order)
A: 1.)Expression of guilt, embarrassment or regret 2.)Statement-recognizing inappropriate behavior & accepting sanctions of wrong doing 3.)Rejection of inappropriate behavior 4.)Approval of appropriate behavior 5.)Promise to engage in appropriate behavior 6.)Offer of compensation or penance
Chapter 13
Q: What are the functions of the Internet?
A: Advertising, sales support, customer service, PR, & E-commerce
Q: Which of the following are NOT security issues for the Internet?
a. False credit card charges
b. Fraud
c. Identity theft
d. History & advertising
e. None of the above
A: e. None of the above-all are security issues for the Internet
Chapter 15
Q: How many message evaluation techniques are they and what are they called?
A: 8-concept testing, copytesting, recall tests, recognition tests, attitude & opinion tests, emotional reaction tests, physiological tests, & persuasion analysis
Q: How can a company track marketing messages?
A: Changes in sales, telephone inquiries, response cards, Internet inquiries, direct marketing inquiries, & redemption rates of promotions
Wednesday, June 10, 2009
Tuesday, June 9, 2009
11th Blog
Mom-Alogue
Motrin's Mom-Alogue commercial received quite the attention, and not good attention. Some moms saw the ad as "snarky pokes at motherhood." Many outraged moms were blogging about the ad and sharing their opinions through Twitter. McNeil Consumer Healthcare, the company that owns Motrin, sent an apology to the angry bloggers and Twitter users. Kathy Widmer, marketing VP, also made an apology statement saying that the ad would be removed from all media. Some felt that the apology was too corporate and not sincere enough for what the mad mommys were looking for, but due to this incident, Motrin will be more aware of their audiences.
If I were the PR for Motrin, I would have done the same apology plan. Apologize, remove the ad from media, and apologize again. The one thing I would change would be to make the apology to the mothers more sincere and let them know that motherhood is a beautiful and precious thing and that in no way was the company trying to make motherhood out to be a joke.
Motrin's Mom-Alogue commercial received quite the attention, and not good attention. Some moms saw the ad as "snarky pokes at motherhood." Many outraged moms were blogging about the ad and sharing their opinions through Twitter. McNeil Consumer Healthcare, the company that owns Motrin, sent an apology to the angry bloggers and Twitter users. Kathy Widmer, marketing VP, also made an apology statement saying that the ad would be removed from all media. Some felt that the apology was too corporate and not sincere enough for what the mad mommys were looking for, but due to this incident, Motrin will be more aware of their audiences.
If I were the PR for Motrin, I would have done the same apology plan. Apologize, remove the ad from media, and apologize again. The one thing I would change would be to make the apology to the mothers more sincere and let them know that motherhood is a beautiful and precious thing and that in no way was the company trying to make motherhood out to be a joke.
Monday, June 8, 2009
10th Blog
After class today, I went home to check the mail and there was my cell phone bill from AT&T in there. Just like every other month, there is once again several advertisements for services that AT&T customers can use. This month, it is about summer and vacation. The advertisement looks like a ticket booklet for someone going on a trip with a picture of a cell phone and a boarding pass behind it. Inside the advertisement, which happens to fold out into several different sections, talks about how to use yellowpages.com on your phone, how to use AT&T Roadside Assistance, a GPS application that is offered, an application for looking at the weather, and 411 Info that gives out addresses of local attractions like restaurants and other tourist places. The advertisement also talks about how to set up up your phone for traveling abroad.
I received this advertisement because I am an AT&T wireless customer, and these types of things appeal to me and can help make traveling the summer easier. The advertisement was effective. It is done in bright, summer colors and everything has pictures to give examples of what one could have on their phone. The AT&T advertisement impacts me in a way that makes me want to check out these services if I ever plan on traveling a far distance this summer. All of the services offered are something that I would be interested in, especially if I was in a place where I had never been before and wanted to check out the local attractions. AT&T did a very good job at promoting their "Staycation or Vacation".
Thursday, June 4, 2009
Review Questions for Exam 3
Chapter 7
Q: What percent of all ads use celebrities?
A: 20%
Q: What are different examples of spokespersons?
A: Celebrities, Unpaid spokespersons, voice overs, dead people, CEOs, Experts, & Typical everyday people.
Chapter 8
Q: What is a trend that catches on and becomes very popular within a short period of time?
A: Meme
Q: True or False: No two media plans are alike.
A: True.
Chapter 9
Q: What are different types of trade promotion tools?
A: Trade allowances, Trade incentives, Trade contests, Training programs, Vendor support programs, Trade shows, specialty advertising, & Point-of-Purchase (POP) displays.
Q: What trade promotions tool is very important for business to business and is ranked 3rd in business to business expenditures?
A: Trade Shows.
Chapter 10
Q: What is a price reduction offer to a customer commonly known as?
A: Coupon.
Q: What are the problems with coupons?
A: Reduced revenue, mass cutting, counterfeiting, illegal Internet distribution, and misredemption.
Chapter 11
Q: What is personal selling often called?
A: the "last three feet" of marketing function.
Q: What are the categories of personal selling?
A: Retail sales & business to business sales.
Q: What percent of all ads use celebrities?
A: 20%
Q: What are different examples of spokespersons?
A: Celebrities, Unpaid spokespersons, voice overs, dead people, CEOs, Experts, & Typical everyday people.
Chapter 8
Q: What is a trend that catches on and becomes very popular within a short period of time?
A: Meme
Q: True or False: No two media plans are alike.
A: True.
Chapter 9
Q: What are different types of trade promotion tools?
A: Trade allowances, Trade incentives, Trade contests, Training programs, Vendor support programs, Trade shows, specialty advertising, & Point-of-Purchase (POP) displays.
Q: What trade promotions tool is very important for business to business and is ranked 3rd in business to business expenditures?
A: Trade Shows.
Chapter 10
Q: What is a price reduction offer to a customer commonly known as?
A: Coupon.
Q: What are the problems with coupons?
A: Reduced revenue, mass cutting, counterfeiting, illegal Internet distribution, and misredemption.
Chapter 11
Q: What is personal selling often called?
A: the "last three feet" of marketing function.
Q: What are the categories of personal selling?
A: Retail sales & business to business sales.
Wednesday, June 3, 2009
9th Blog
Coupon for Elle magazine
I found a coupon online for $1 off of Elle magazine. Even though it is only a dollar off the regular price, it still makes me want to go out and buy the magazine because it is saving me money. I love Elle magazine and this would be a great way to get me into buying at least the current issue that is on the stand. This coupon would appeal to many women because Elle magazine is a fashion magazine that is highly read. If a woman uses this coupon and buys the Elle magazine, there is more of a chance that she will subscribe to the magazine for a whole year.
Tuesday, June 2, 2009
8th Blog
Walmart Pop Displays
This type of POP display at Walmart works very effectively. I like to think of them as islands in the middle of the bigger aisles. People have to walk right by them on one side or another. It puts the product right out there for all of the consumers to see. The islands are usually promoting one product, and the island is filled with this product on all four sides and then the low prices are put on top. I usually see most of these islands in the beauty department where there is usually a certain lotion or soap featured that week.
This POP display at Walmart is one that can be seen on just about every end of every aisle. This end-cap display is featuring toy cars from the the Disney movie Cars. They are shown as being super low priced and many of the different characters are available. Consumer walk past these on their way to a different section of Walmart, and if there happens to be a child in the cart or tagging along with the parent, this end-cap display would grab the child's attention. I know my little brother is eight, and he is always begging my mom to buy him a little toy every time we go shopping. This is just one of the many ways Walmart promotes their super low prices.
This type of POP display at Walmart works very effectively. I like to think of them as islands in the middle of the bigger aisles. People have to walk right by them on one side or another. It puts the product right out there for all of the consumers to see. The islands are usually promoting one product, and the island is filled with this product on all four sides and then the low prices are put on top. I usually see most of these islands in the beauty department where there is usually a certain lotion or soap featured that week.
This is clearly a express check out lane at Walmart. All of the stuff behind the check out area is another way to get consumer to spend more. These are impulse items. The gum, the candy, the hand sanitizer, the blank CDs, the pens, the gift cards, the soda, the magazines, the batteries. All of these items are put in the check out lanes because people usually do not think about buying these items when they first walk into Walmart. When consumers see these items while they are checking out, they are more likely to pick them up and buy them. This is a POP display that works at Walmart and any other supermarket that has check out lanes.
Monday, June 1, 2009
7th Blog
Monday June 1, 2009 Media Exposure Journal
8am-exposed to packaging on eggs & orange juice while making breakfast
9am-Jrnl 301 class
10am-Jrnl 301 class
11am-exposed to packaging on lettuce & dressing used to make lunch
Noon-work
1pm-work
2pm-work
3pm-work
4pm-work
5pm-rec center
6pm-exposed to packaging on food used to make dinner
7pm-watched Role Models
8pm-Role Models
9pm-watched She's the Man
10pm-She's the Man
11pm-bed
END OF 6/1/09
Sunday May 31, 2009 Media Exposure Journal
8am-woke up, checked email accounts, Salukinet, & Facebook. Saw ads promoting SIUC,
9am-worked out, listened to music.
10am-laid out by the pool, listened to music
11am-pool
Noon-pool
1pm-pool
2pm-pool
3pm-pool
4pm-NCIS Marathon on USA channel, saw commercials for local car dealers, Quatro's, commercials advertising other USA TV programs, Netrogena ads, Pepsi ads
5pm-NCIS
6pm-NCIS
7pm-NCIS
8pm-MTV Movie Awards, saw commercials for KIA cars, Red Bull, Wendy's, awareness for meningitis shot, trailer for Drag Me to Hell
9pm-MTV
10pm-bed
END OF 5/31/09
Most of the advertisements I am exposed to either occur on the Internet or on TV. I would say the best media plan for myself would be to advertise the things I like either via TV shows that I frequently watch or do ads on Facebook or my email account pages. The break down would look like this for my personal media plan: 50% Internet, 30% TV shows, 10% at the grocery store because I really love food, & the other 10% can be used miscellaneous in my other various daily activities. I will pay more attention to advertisements if they are shoved in my face rather than just randomly promoted here and there, so the Facebook side ads and TV commercials are probably the best way to grab my attention for a product or service
8am-exposed to packaging on eggs & orange juice while making breakfast
9am-Jrnl 301 class
10am-Jrnl 301 class
11am-exposed to packaging on lettuce & dressing used to make lunch
Noon-work
1pm-work
2pm-work
3pm-work
4pm-work
5pm-rec center
6pm-exposed to packaging on food used to make dinner
7pm-watched Role Models
8pm-Role Models
9pm-watched She's the Man
10pm-She's the Man
11pm-bed
END OF 6/1/09
Sunday May 31, 2009 Media Exposure Journal
8am-woke up, checked email accounts, Salukinet, & Facebook. Saw ads promoting SIUC,
9am-worked out, listened to music.
10am-laid out by the pool, listened to music
11am-pool
Noon-pool
1pm-pool
2pm-pool
3pm-pool
4pm-NCIS Marathon on USA channel, saw commercials for local car dealers, Quatro's, commercials advertising other USA TV programs, Netrogena ads, Pepsi ads
5pm-NCIS
6pm-NCIS
7pm-NCIS
8pm-MTV Movie Awards, saw commercials for KIA cars, Red Bull, Wendy's, awareness for meningitis shot, trailer for Drag Me to Hell
9pm-MTV
10pm-bed
END OF 5/31/09
Most of the advertisements I am exposed to either occur on the Internet or on TV. I would say the best media plan for myself would be to advertise the things I like either via TV shows that I frequently watch or do ads on Facebook or my email account pages. The break down would look like this for my personal media plan: 50% Internet, 30% TV shows, 10% at the grocery store because I really love food, & the other 10% can be used miscellaneous in my other various daily activities. I will pay more attention to advertisements if they are shoved in my face rather than just randomly promoted here and there, so the Facebook side ads and TV commercials are probably the best way to grab my attention for a product or service
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